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Newport-Mesa Receives Statewide Recognition for Communication Outreach
Posted 4/25/22

Four Crystal TrophiesNewport-Mesa Unified School District (NMUSD) received four Awards of Excellence from the California School Public Relations Association (CalSPRA). The CalSPRA Awards program recognizes achievement in high-quality communications and public relations programs statewide. 

NMUSD received the following Awards of Excellence:

“We are fortunate to have a communications team dedicated to creatively using communication platforms and furthering our goal of more meaningfully communicating and engaging with our constituents,” said Superintendent Dr. Wesley Smith. 

STAND OUT STUDENT | SCHOOL HERO VIDEO SERIES - 2022 CALSPRA AWARD OF EXCELLENCE FOR MULTIMEDIA/VISUAL COMMUNICATIONS

With safety maximized and human connections vanishing during the pandemic, this video campaign helped bridge human connections by showing students and employees that they are valued and that they are what matters most in NMUSD. 

College and Career NightCOLLEGE AND CAREER NIGHT SOCIAL MEDIA CAMPAIGN - 2022 CALSPRA AWARD OF EXCELLENCE FOR MULTIMEDIA/VISUAL COMMUNICATIONS

Due to the pandemic and the inability to host an in person event, NMUSD hosted a virtual College and Career night in 2021. Thanks in part to this social media campaign, the virtual event allowed NMUSD to connect with more students and parents than ever before. The campaign included weekly posts on social media for the five weeks prior to the event and a five day countdown to the event on social media stories feature. These new strategies resulted in significantly higher attendance for this event than in previous years. 

CAREER AND TECHNICAL EDUCATION (CTE) SOCIAL MEDIA CAMPAIGN - 2022 CALSPRA AWARD OF EXCELLENCE FOR MULTIMEDIA/VISUAL COMMUNICATIONS

This innovative social media campaign highlighted CTE programs that offer hands-on experiences that focus on industry-leading careers, such as medicine, carpentry, computer programming, and much more. Sharing the benefits of the CTE programs offered at NMUSD, this campaign featured program graduate success stories and gave the community an inside look of the learning spaces filled with industry equipment and teachers who are experts in these fields.CTE Social Media

CAREER AND TECHNICAL EDUCATION PROMOTIONAL  VIDEO - 2022 CALSPRA AWARD OF EXCELLENCE FOR MULTIMEDIA/VISUAL COMMUNICATIONS

This video highlights the Career Technical Education (CTE) pathways showcasing students in action. Seeing students learning hands-on skills and gaining real-world experience, all while earning early college credit and industry certifications, was compelling and engaging. Response to the video was extremely positive and generated significant and continued interest in the CTE program. 

“It is an honor to recognize Newport-Mesa USD for demonstrating practical and engaging communication strategies,”  said CalSPRA President Matthew Jennings. “NMUSD continues to lead their community through consistent and effective communication which is essential to the success of any public agency,” he said.  

CalSPRA is a nationally recognized leader in school communications that promotes better public understanding, commitment, and support of public education through effective communications. 

Since 2019 Newport-Mesa Unified School District has received ten awards for crisis response, multimedia projects, and other communications initiatives from the California School Public Relations Association, the Public Relations Society of America, and the California Public Information Officials Association.